快速消费品部作为公司新成立的部门，公司寄予厚望，作为“南纬40°”和“南之水”商标注册成功的高端平衡水，是瓶装饮用水市场的全新品类，所以有机会将品牌打造成天然平衡水第一品牌；同时营销推广紧紧围绕新品类展开，品类宣传与品牌推广有机整合，将平衡水这一全新品类带入消费者心智，让“南纬40°”和“南之水”成为平衡水这一品类的代名词。    快速消费品行业有别于贸易类行业，为此，公司将引入专业管理能力的团队来负责部门整体运作，内部管理制度化，销售管理市场化，渠道建设多样化，品牌推广专业化作为经营理念，相信快速消费品部的梦想从这里开始。Major Business of FMCG Dept:

The FMCG Dept is a new established dept, and we’ve high hope for it. As a high end balanced water brands, we’ve successfully registered “LATITUDE 40°”and“DEW SOUTH”. They are whole new type of products in bottled water market, so we have the opportunity to make it the No.1 brand of natural balanced water. As we’re running marketing campaign of these new brands, we also integrate the product introduction with brand promotion, balanced water has became a new concept in consumer’s mind, and our “LATITUDE 40°”and“DEW SOUTH”will be the iconic brands of balanced water.     FMCG Dept is different from trade business, therefore our company has established a new team with professional management capability whom will be responsible for the whole dept operation. To make institutionalization of internal management, market-oriented sales management, diversification of sales channels and professional brand promotion our operation philosophy, we believe the dream of FMCG starts here.